Southern Californian performance lifestyle brand Vuori has bucked the trends of traditional sports and leisure wear with a clean, contemporary and earthy aesthetic reflected in its marketing and in its surging commercial success.

“What sets us apart from our competitors is our authenticity with the active California lifestyle,” says Phillip Mansfield, who is responsible for consistently conveying the brand in dozens of video campaigns for the Carlsbad-based fashion label which are shot, managed and finished in-house.

“It depends on the project, the product and on the fabrics that are being featured, but we try to keep the work consistent and to promote the brand’s connection to the outdoors,” says Mansfield. “Vuori has clothes for lifestyle, training, active sports and for surfing. In each case, we try to incorporate a component of nature, which could be sky, ocean, clouds or mountains.

Mansfield, lead cinematographer, editor and senior Motion Content Manager, collaborates with Vuori’s outstanding in-house team on marketing campaigns and sophisticated advertising initiatives, which run the gamut from premium TV commercials to digital ads and social media reels

Mansfield started at Vuori in 2020 and has witnessed the brand’s stellar growth. It has opened more than 70 retail stores across the US and international flagships in Shanghai and London with more expansion planned.

“When I started it was just me on the video team, shooting and editing most projects. It seems like in the last five years it went from startup to high-profile brand. Demand for branded video content hasn’t stopped, nor have the learnings and opportunities. Since then, we’ve added two cinematographer & editors to the team and another editor that is really focused on the post-production side. We also regularly partner with external production and post-production partners and vendors.

Mansfield began his career at creative agencies in New York City and San Diego, and later worked as a freelance cinematographer and editor on commercial productions. During that time, he bought his first RED.

“RED SCARLET-W 5K took my work to the next level,” he says. “It was the perfect camera for me because I was doing a lot of lifestyle and fashion and action sports work. I loved the versatility of being able to shoot beautiful slow-motion sequences or quickly turn it into more of a docu type camera. It just really elevated my work and the brands that I was working with were like, ‘Whoa, this looks so much better than what we've been used to.’ Things evolved from there over a few years, so, when I went to Vuori I took all that experience with me.”

He upgraded to a GEMINI 5K S35 sensor and added a KOMODO, both cameras which Mansfield owns and operates as A cam and B cam on most projects for Vuori.