Founded by Jake Burton Carpenter, Burton Snowboards emerged onto the scene in 1977 and has been synonymous with snowboard culture ever since. Today Burton is one of the largest and most recognizable snowboarding brands with the world's top professional snowboard team that includes: Shaun White, Terje Haakonsen, Nicolas Müller, Jeremy Jones, Danny Davis, Zak Hale, Jussi Oksanen, Kelly Clark, Hannah Teter and Kimmy Fasani.

For the newest RED Collective, RED spoke with Burton's Global Director of Team Marketing and Media, Bryan Knox, who opens the doors to Burton's story and philosophy.

Burton's media team shoots around the globe on a combination of RED EPIC and SCARLET cameras. Check out their web video series, Snowboarding at Burton.com.