Lost is a global surfing and apparel brand with humble beginnings. Starting out as an industry outsider that challenged the status quo, Lost grew into a global surfboard manufacturer that creates surfboards for both elite and everyday riders. Despite its continued success, Lost has never forgotten where it came from, making a point to remain loyal to the original brand.

Go behind the scenes with the Lost production crew as they use RED^® cameras to capture imagery for their Spring 2017 line. By moving to RED, Lost has gained both flexibility and independence. Even with a tight crew, they are able to seamlessly shoot all of the content for their delivery platforms in-house and therefore keep total creative control of their brand.

Visit the Lost website to watch the final video and shop their Spring 2017 collection.